McSTREAMY.COM (04/28/2017) – President Trump being in the U.S. White House has initiated a ripple effect of challenges and opportunities for corporate communications and marketing departments. The industry is assessing and planning for the impact of political uncertainty, polarization of stakeholders, and increase in fake news, according to a survey of 22 leading chief communication officers (CCOs) and chief marketing officers (CMOs) conducted by Peppercomm and the Institute for Public Relations (IPR). Some have created crisis plans, noting the importance of a rapid response. Leaders are thinking about when or if to engage if they are pulled into a public discussion related to politics and/or policy, and they are relying on data and case studies to guide their thinking. Overall, they note their departments are increasing efforts to become better prepared in case an action by the administration affects them or their industry. – McStreamy NewsBriefs
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